Frequently Asked Questions
Here are some common digital marketing FAQs to help you better understand how it all works.
Web Development
What platform do you build websites on?
We build our websites on WordPress using the Elementor visual builder—two of the most trusted and flexible tools in the industry. WordPress powers over 40% of all websites globally, offering unmatched scalability, SEO-friendliness, and long-term stability. Elementor allows us to design stunning, custom layouts with speed and precision, while still giving you the ability to easily make updates if needed.
But we don’t stop at design. Every site we build is fully integrated with our Automated CRM, connecting your forms and lead capture points directly to a smart workflow system. This means follow-up emails, team notifications, and lead tracking happen automatically—so you never miss an opportunity and your sales process stays consistent.
How long does it take to launch a website?
A typical web project takes 3 to 6 weeks, depending on the complexity of the design, the number of pages, and any custom features or integrations. We begin with a kickoff call and a clear project timeline, so you’ll know exactly what to expect at each phase—from design and content creation to development, testing, and launch.
We work in weekly sprints, providing updates and approvals along the way to keep everything moving efficiently. Our goal is to keep the process transparent, collaborative, and on schedule.
Will my website be mobile-friendly?
Yes, all our websites are responsive by default and designed to provide a seamless experience across phones, tablets, and desktops.
Will my new site be optimized for SEO?
Yes. Every site we build includes foundational on-page SEO elements like metadata, structured content, and clean code.
What if I already have a website?
We can audit your current site and either improve it or start fresh with a design that better reflects your goals and industry standards.
Do you offer ongoing website maintenance?
Yes, we offer support and maintenance plans to keep your website running smoothly, updated, and secure.
Search Engine Optimization
What does an SEO agency actually do?
Our job is to help your business rise in search engine rankings and get found by the right people. We begin by analyzing your website and industry, then develop a strategy to increase your organic visibility and traffic.
We focus on three essential areas of SEO:
On-Page SEO: Crafting optimized content and refining keyword usage
Off-Page SEO: Building high-quality backlinks and strengthening authority
Technical SEO: Ensuring your site loads fast, is mobile-friendly, and easy to crawl
By combining all three, we deliver a complete SEO solution that produces measurable, long-lasting results.
How many keywords do you optimize for?
We don’t believe in one-size-fits-all keyword plans. Our in-house SEO experts and account managers work directly with you to create a personalized keyword strategy focused on your most valuable services and highest ROI opportunities.
We prioritize:
High-margin products or services
Key areas of business focus
Search terms that offer the greatest growth potential
This tailored approach ensures that every keyword we target has a purpose—helping drive quality traffic, leads, and long-term growth for your business.
What are the different types of SEO and how do they work?
SEO is made up of three main components, each playing a crucial role in improving your website’s visibility and performance on search engines:
On-Page SEO focuses on optimizing the content, keywords, and structure of your website to make it more relevant and valuable to searchers.
Off-Page SEO involves building authority through backlinks, citations, and external signals that help search engines trust your site.
Technical SEO ensures your site runs smoothly by improving speed, mobile usability, crawlability, and overall performance.
Together, these elements work to boost your rankings, attract more traffic, and drive qualified leads to your business.
How long does it take to see SEO results?
SEO is a long-term strategy. You can typically start seeing early improvements within 90 days, with compounding growth over time.
Will I need to update my SEO strategy over time?
Absolutely. Google’s algorithms change frequently, and staying ahead means continuously optimizing based on new trends, data, and user behavior.
Social Media Marketing
Which platforms do you manage?
We support Facebook, Instagram, LinkedIn, YouTube, and more. We’ll recommend the right platforms based on your audience and goals.
Can I approve posts before they go live?
Yes. You’ll have access to a shared content calendar for review and approvals before anything is published.
Will Social Media Marketing help my SEO?
Yes. Consistent engagement and content sharing from your social profiles support stronger SEO by driving traffic and signals to your site.
How do you measure success?
We track metrics like reach, engagement, followers, and link clicks. You’ll receive monthly reports showing performance and next steps.
How long until we see results?
Social growth is steady. Most clients begin seeing stronger engagement and follower growth within 30–60 days, with lead generation following shortly after.
Reputation Management
How do you automate review requests?
We connect your CRM, forms, or job-completion events to workflows that trigger personalized SMS and email review requests at the right time.
Do you comply with Google’s review policies (e.g., no review gating)?
Absolutely. We follow Google’s guidelines—no filtering, gating, or incentivizing reviews. Our system is designed for authenticity and compliance.
Will more reviews really help my rankings on Google?
Yes. Review volume, recency, and star ratings are strong local ranking signals and directly affect click-through and conversion rates.
Can you help us respond to reviews faster?
Yes. We centralize all incoming reviews, send instant alerts, and provide response templates to help your team reply quickly and professionally.
How fast will we see results?
Most clients see an increase in new reviews within the first few weeks, with noticeable gains in rating averages and visibility over the first 60–90 days.